BRANDING / EDITORIAL

Tralci is a social and urban regeneration project aimed at promoting horizontal subsidiarity and conviviality through the establishment of community labs. The overall goal is to increase interaction, the participatory interception of needs, and inclusive co-design, with a particular focus on the intergenerational dimension. For this high-civic-value initiative, I managed the design of the logo and visual identity system. I developed an aesthetic that translates the Tralci mission into a symbol of connection and growth: the logo evokes the intertwining of shoots/vines (tralci), visually representing the dynamic union of citizens, the activation of resources, and the relationship between people necessary for an inclusive and lasting urban future.